ALLIE SCHLEIFER
Marketing, Merchandising and E-commerce
Across Fashion, Beauty, and B2B industries. Skilled in brand strategy, campaign execution, product development, and supply chain coordination. Experienced in assisting runway event planning operations during New York Fashion Week and collaborating with luxury designers and agencies. Extensive expertise in digital marketing analytics, cross-functional project management, and retail strategy. FIT graduate in Fashion Business Management with a focus on marketing, merchandising, and product development.
BRANDING & E-COMMERCE
Directed the end-to-end launch of an emerging natural skincare brand, leading e-commerce strategy, fulfillment operations, and cross-platform execution across the website and Amazon. Managed and coordinated freelance teams to deliver a cohesive and timely brand launch.
MERCHANDISE PLANNING
Skilled in fashion forecasting, merchandise assortment planning, and developing retail strategies driven by data analytics, trend research, forecast services, and brand objectives. Experienced in merchandise line planning, product development, and applying retail math and analytics using Excel, Adobe Creative Suite, and Photoshop.
PUBLIC RELATIONS | NYFW
Experience collaborating with emerging luxury fashion brands, contributing to event planning and execution for New York Fashion Week Fall/Winter ’25 and Spring/Summer ’26, encompassing ten shows in total.
Photo: Courtesy of Pipenco Team IG NYFW S/S26
Photo: Courtesy of Jane Wade Team IG NYFW S/S26