E-Commerce and Branding Strategy
Managed end-to-end e-commerce operations and logistics by overseeing the Amazon storefront and company website, coordinating updates and communication with backend partners including shipping and fulfillment. Directing brand positioning, marketing strategy, and content development across social media, website, and Amazon to establish a cohesive brand image for the launch of a six-product skincare line. Conducted financial analysis of fulfillment partners, provided cost comparisons to guide founders’ strategic decisions driving over 30% in operational cost savings on fulfillment partner agreements.
Public Relations
Assisted in working with luxury emerging brands with influencer collaboration projects, in-person pop ups and events and New York Fashion Week shows. Featured below is client coverage curtsey of Anthony Brooks Consulting, featuring designer brands represented by the agency.
